ABOUT US
Building the Archer’s Playground,
One Step at a Time
At Primal Archery, traditional archery is more than just a passion – it’s our purpose. When Luke and Cassie took over Busselton Archery & Family Fun Park in 2018, they saw an opportunity to grow something truly special. By 2020, Primal Archery was born, bringing a fresh identity to a beloved business. In 2023, they took things to the next level by purchasing Soul Archer, combining years of expertise and history into one powerhouse for all things archery.
Through years of hard work, dedication, and a shared love for the craft (and maybe a little competition), they’re shaping Primal Archery into a destination for archers of all levels – part shop, part playground, and all heart. Whether you’re here for the thrill of trad archery, the community, or the adventure, we’re proud to be a part of your story.
Built for Legends
Primal Archery is for the trailblazers, the hunters, and the weekend sharpshooters who don’t settle for second-best. If your aim is as sharp as your attitude, you’ve come to the right place.
Sharpen Your Aim
We’re your one-stop destination to shoot and shop, but we’re not just about selling bows – we’re here to fuel your passion. Whether it’s the thrill of the hunt, the heat of competition, or just flexing your skills in the backyard, we’ve got your back.
Shoot. Hunt. Repeat.
Our passion for archery goes beyond the gear – it’s about the adventure, the skill, and the stories you take home. So grab your bow, hit the range (or the bush), and let’s make every shot count.
WANT TO COME SAY G’DAY?
Our public archery park is located in Busselton, Western Australia.
If you’re in the area, or on a holiday, come say hey and have a try of our Barebow Challenge!
